How Explicit Publishing Works

Growth Center publishing is always explicit. Content posts only through a publish job created by a publish-now or publish-schedule action, not from draft metadata alone.

Separate Draft Metadata From Publish Jobs

A content draft can have scheduling metadata, but draft scheduled_at is metadata only. Draft metadata does not silently post content.

Outbound publishing depends on a publish job. The publish job has its own UTC scheduled_at value for scheduled publishing or can represent a publish-now action.

Use Publish Jobs and Attempts

Growth Center publish jobs reference drafts and produce publish attempts. Attempt-level outcomes can record provider execution details, but they are not reach, impression, click, or ROI metrics.

The Growth Center source of truth includes publish jobs, attempts, retry behavior, executor, and dispatcher pipeline as part of the shipped publishing layer.

Require Publisher Roles for Publishing

Publishing mutations are limited to publisher roles. Owners, admins, and office admins can enqueue, cancel, retry, and list publish jobs.

Dispatchers are not publisher roles for publishing actions. This role boundary keeps read access and outbound publishing authority separate.

Understand Channel Limits

Growth Center supports OAuth-backed channel targets, including Google and Meta channel workflows. Instagram outbound publishing is deferred from V1, although Instagram copy variants may exist as seeded studio tracks.

Growth Center publishing should not be described as automatic posting from drafts, automations, or opportunities.

Continue With Growth Center Automations

For dispatcher publishing questions, read Why Can't a Dispatcher Publish in Growth Center?. For automation boundaries, read How Marketing Automations Work. For opportunity-to-draft handoff, read How Growth Center Opportunities Work.